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Author = hosseini, Aboalhassan

Number of Articles: 1
Management and Economics wood
Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.

Aboalhassan hosseini; Mohammad reza Tabibi; Seaid ali Hosseini

Volume 31, Fall 3 , September 2016, , Pages 522-540

https://doi.org/10.22092/ijwpr.2021.106286

Abstract
  In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, ...  Read More